High Quality Roller banners

Firstly, keep it simple...

Roller banners are great for sending messages, now more than ever with the current coronavirus situation. Instead of over-crowding your banner with too much information, strip it down to the basics. For example, this could be a bullet-point style list for customers to:

• Please remain 2 metres from other customers when possible.
• Face coverings required in-store - you may be refused service if not wearing a mask.
• Please sanitise your hands on the way in using the sanitisation station located to your right.
• Please respect staff and other customers - we’re all in this together

As you can see, the above bullet points are straight to the point. If there’s too much text, a customer is less likely to read this or read this in full, meaning they might miss important offers or messages about your service. For that reason, include the most important points towards the top of the banner (beneath your own branding/logo, of course, as a roller banner is just as good a place to remind people who you are as any other), or perhaps highlight specific points or words in bold or large text to draw attention to these.

Product lists

If attending trade shows or exhibitions, there’s no best friend like the roller banner. This large space is perfect for displaying product stock and prices. This minimises interaction with customers, increasing overall efficiency.

Once a given product is out of stock, ensure to use out of stock stickers or notes next to the product. This will reduce frustration from customers while simultaneously increasing efficiency, once again.

Product specs & special offer

Roller banners work just as well indoors as outdoors. However, adding a roller banner outside your storefront is a great way to increase exposure to your products or service that you’re offering, especially if this is located near a road or high traffic area.

Include product specs so your customers know what they can look forward to, increasing leads and reducing the number of questions asked in-store. Once again, it’s about improving efficiency.

Finally, consider adding special offers in-store and promoting these on your roller banners outside. This will drive further traffic to your store, increasing sales and word of mouth of your business (as long as you do a good job of it!).